Carondelet loves its community. Wholeheartedly.
So we decided to blanket the entire Tucson community with all that love through our campaign: "Be well." Our friendly design went hand in hand with the warm and welcoming personality of Tucson.
Out on the town or out on their commute, people couldn't miss seeing how Carondelet is all about helping and caring for everyone, everywhere.
And it wasn't just check-ups and chest pains. "Be well" became Carondelet's call to arms ...