Unfinished Degree?
Get Over It.
Golden Gate University
Client
Golden Gate University
Services
Brand Strategy
Advertising & Conceptual Development
Marketing & Communications Strategy
Strategic Messaging & Positioning
Creative Production
Research, Measurement & Analysis
Media Planning & Buying
The Challenge
GGU wanted to promote their undergraduate program to adult students who didn't stick to their commitment and complete their degree. So how do we get them back into a world they've been out of for so long?
Strategic Decision
Appeal to students who discontinued their pursuit of a diploma, with marketing that looks nothing like ads for continuing education.
The A-Ha Moment
No matter what made you stop, you can always finish what you started.
The Creative
The Results
Massive and sustained increase in undergraduate enrollment
14 years of successive profitable growth (after 13 years of decline and loss)
More selected projects
CONTACT
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Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.