Changing the Conversation on Debilitating Knee Pain
MISHA Knee System
Client
Moximed
Services
Advertising & Conceptual Development
Creative Production
The Challenge
Position MISHA as the revolutionary and only effective option for treating patients who are beyond being helped by conservative therapies for knee osteoarthritis (KOA).
Strategic Decision
The A-Ha Moment
“Now with MISHA, I can give hope to my patients.”
The Creative
In the world of osteoarthritis treatment, physicians historically present patients with two choices: steroid shots, which are moderately effective, or total knee replacement. Moximed introduces a groundbreaking, highly-effective third option — a knee shock absorber. Our concept aims to empower physicians to opt for MISHA and understand that: “It’s Your Move.”
During our design exploration for Moximed, our goal was to grab physicians’ attention by surprising them with unexpected visuals. We achieved this by featuring dynamic and active patients within bold text, highlighting the solution for knee pain.
We centered our campaign around the message that Moximed is “the implantable shock absorber for when other options have failed.” This message drove our animated banners and website design, reinforcing our main theme: Move to MISHA.
“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.”
—Keith Fong, VP Marketing and Business Development
More selected projects
CONTACT
Want to contact us? Just select a topic below, enter your message, and we'll get back to you.
Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.