Seize the Day Camp.
Steve & Kate's Camp
Client
Steve & Kate's Camp
Services
Advertising & Conceptual Development
Creative Production
The Challenge
With Steve & Kate's rewriting the rules on what a kid's day camp can be, how do we deliver a campaign that's just as bold and forward-thinking?
Strategic Decision
Make parents pay attention by creating impossible-to-ignore ads, and they'll look at Steve & Kate's camp differently.
The A-Ha Moment
Sometimes moms and dads need to question their own parenting skills.
The Creative
Steve and Kate's wanted to really make some noise. With a summer camp unlike any other, they needed a one-of-a-kind campaign just as bold, forward-thinking and intriguing as they are.
We created a campaign that caught our potential customers off guard, made them stop in their tracks, and maybe even gasp in awe...or horror.
The Results
Steve and Kate's get a marketing persona that comes close to matching kids' experience: fun and wild
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Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.