Answering the cry for help
Sumo Logic
Client
Sumo Logic
Services
Advertising & Conceptual Development
Creative Production
The Challenge
Convince cloud-based organizations to use Sumo Logic for machine data analysis.
Strategic Decision
The A-Ha Moment
Hallelujah! I'm not alone in this. Damn! I need help.
The Creative
It may be 2018, but moving to the cloud can be scary. The lack of visibility can spur anxiety and sap confidence: the perfect conditions for a campaign based on fake public service announcements (PSAs). We knew our audience of cloud-savvy companies would get the joke and applaud the parody.
Is it ok to go all the way after just a few posters?
Well, that depends on your partner. Sumo Logic took things to the next level with a Cloud Preparedness Guide, and matching t-shirts and stickers.
The Results
“Those are f**king funny...”
– An IT Guy
“There’s certainly nobody in the industry doing stuff like this!... I can’t thank you guys enough for the quick turnaround on this. AND everyone LOVES, LOVES, LOVES the humor...”
– Director, Demand Gen.
“[This is] fresh, different, a new perspective”
– VP, Marketing
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Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.