Unlocking New Dimensions in Arc Therapy

Inspired by the rotating motion of Varian’s radiotherapy machines, we landed on the idea of their new solution—RapidArc Dynamic—as being a turning point for arc therapy. Creative work began by developing a dramatic graphic depiction of the two treatment modalities used in arc therapy (VMAT and IMRT) coming together.

Next up was uniting the messaging and imagery into an animated visual execution for RapidArc Dynamic that was utilized extensively in various digital media.

An anthem video was scripted, storyboarded, and produced to showcase RapidArc Dynamic’s revolutionary advancements and the profound impact it will have in helping oncologists fight cancer.

We developed print, landing pages, product brochures, animated ad units, and tradeshow displays to introduce RapidArc Dynamic to the world. Our key art also turned all internal presentation materials into show-stopping content for hundreds of Varian stakeholders.

Using animation and interactivity we brought the tried and true traditional print brochure to life digitally for users to experience online, and for Varian salespeople to leverage for presentations. This creative execution really brought the key art to another level of engagement since users could control the dynamic nature of the brochure themselves.

For ASTRO, Radiation Oncology’s largest annual event, it was prime time to show the metal in motion. Our anthem video took center stage, playing right above Varian’s flagship radiotherapy machine to highlight RapidArc Dynamic’s entry into their product portfolio.

ASTRO was also the site for all Varian customers to gather together for their annual User’s Meeting, where everyone gets to meet the latest and greatest innovations up close. Attendees lauded all the marketing and presentation materials and came away energized from our core message: RapidArc Dynamic is a definitive turning point for arc therapy.